In this article I share my thoughts on how to commission a photographer. Enlisting the services of a professional photographer is an alternative to the in-house approach. But choosing one photographer over another is a tricky path for companies to tread. How to select the right professional for the job is an intimidating prospect, particularly for companies not involved in the photographic industry and where budget concerns are a factor. The first step for any business is to view examples of work in order to gauge its quality and style, and the photographer’s suitability for the project. Visiting a professional photographer’s website to view their portfolio ensures your decision is based on past results, and provides an opportunity to review the types of clients and industries the photographer has worked in.
It’s equally important that you are comfortable with the photographer you choose. You may be spending time working with them on location or perhaps discussing your stock/catalogue type image production remotely via Zoom, so it’s important to nurture a positive working relationship with a photographer that you are confident and comfortable with.
The same rule applies to the photographer you sit in front of for a headshot.
Commissioning photography is not as expensive as you might think. Compared to the average price a design agency will charge to design a simple business logo, hiring a professional to photograph four company execs for example, is half the cost.
Turning your ideas into successful corporate or commercial imagery can only be achieved by commissioning a professional photographer. This will ensure your business is perceived in the right light by your customers, your partners and your competitors.